I have been leading the design of the experience and content portfolio for the Centers since 2015. My team operationalized what was conceived and prototyped by IBM Research and scaled it to 3 different locations.
$14B in sales opportunities since 2017
93+ pts NPS
4 Awards Nominations
The Watson Experience Centers are physical manifestations of the IBM brand. They are the most immersive and dynamic way for clients to engage with IBM’s data and AI portfolio.
I advocated for a close collaboration with experts and client managers to create a scalable experience framework that successfully accommodate all types of visits.
Equipped with a 32’ and 40’ digital display and 320° immersion room, the centers depict stories of various industry use cases and scenarios involving IBM’s AI systems and cloud services.
The spaces are designed to display vast datasets in 3 dimensions. Teams collaborate as information is visualized and analyzed using an intuitive gestural UI. It’s a place for a shared experience, conversation; where strategic decisions are made.
$14B in sales opportunities since 2017
93+ pts NPS
4 Awards Nominations