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Supervalu is a grocery retailer that oversees more than 14 supermarket chains across the U.S. We overhauled almost the entire site and redesigned it top to bottom, then rolled out each supermarket site as they were completed. A big design challenge was to work within templates and a shared platform, while maintaining each brand's unique character and content. Regular design and content refreshes were made to keep the sites fresh and seasonal.
My Role: Creative and design direction.