Jenny Woo

EXPERIENCE

Intuary, Inc., NYC Oct 2014 - Present

Product Experience Manager

Guide product from conception to launch for leading children’s story book app, FarFaria. Research and utilize customer data to initiate development of new features and products. Identify, analyze, and measure key metrics against product vision.

Publicis Kaplan Thaler, NYC Jun 2011 - Sept 2014

VP, Associate Creative Director

Establish creative vision and define UX strategies. Provide creative leadership. Manage internal visual and interface designers, copywriters, external vendors and freelancers. Coordinate, design and present new business pitches.

McGraw-Hill Higher Education, NYC Nov 2008 - Jun 2011

Senior Interaction Designer

Established creative vision and define UX strategies for a suite of online applications. Provided creative leadership. Managed internal visual and interface designers, copywriters, external vendors and freelancers.

Freelance Associate Creative Director, NYC Sept 2008 - Nov 2010

Developed creative solutions and solve branding needs. Led and manage projects teams.

Digitas, NYC Jun 2006 - Sept 2008

Associate Creative Director

Established creative vision and strategies for online and offline campaigns. Led multi-disciplined project teams and provided creative leadership. Managed internal visual and interface designers, copywriters, external vendors and freelancers.

Weight Watchers International, NYC Jul 2003 - Jun 2006

Associate Creative Director

Set creative strategies for online products, marketing and print collateral. Led multi-disciplined project teams and provided design leadership as design discipline lead. Oversaw content and marketing photo shoots, managed internal design team, photo editors, external vendors and freelancers.

Freelance Art Director, NYC Feb 2002 - Jul 2003

Provided creative direction for websites and print collateral; presented to clients; prepared proposals; consulted on and executed designs.

Dennis Interactive, NYC Oct 2000 - Feb 2002

Art Director

Established creative direction for websites and interactive kiosks with a high-end Flash emphasis; presented to clients; prepared proposals and designed for new business pitches.

Xceed Inc., NYC Apr 1999 - Oct 2000

Art Director

Assessed conceptual issues and strategies; established design executions and mentored designers on creative.